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Transforming Saraas Group into a Modern Brand with Tech, HR & Marketing Support
From Poultry Legacy to a Modern Digital Brand
Overview:
Saraas Group, a well-known poultry business in Odisha with 15+ years of experience,
wanted to go beyond being just a family-run farm. They aimed to build a modern brand
identity, enter new markets, and create a consumer-facing platform (Tender Bites) for
fresh chicken and ready-to-cook meals.
To achieve this, they partnered with UnderGrads Media to rebrand their business, build
digital platforms (website + app), set up HR systems, and run marketing campaigns that
would help them grow faster and reach more customers.
Challenges Before Collaboration
- No established brand identity despite 15+ years of experience
- No digital infrastructure (website/app) to support direct-to-consumer operations
- Lack professional recruitment processes and No HR policies, leading to 40% staff turnover in a year
- Low awareness of Tender Bites as a new consumer-facing brand
- Transition hurdles from a traditional setup to a structured, scalable business
After Our Role & Execution
- Branding & Identity
- Technology – Website & App Development
- HR & Operations
- Marketing & Awareness
- Long-Term Consulting
Designed the first-ever corporate logo and professional brand identity for Saraas Group & Established brand voice & positioning for both Saraas and Tender Bites
Built the Saraas Group website to highlight legacy, vision, and business verticals ,Designed and launched the Tender Bites app & website for seamless online ordering in just 45 days & Integrated backend order management and customer interface for smooth operations
Drafted HR policies to bring structure and compliance into the organization Handled recruitment of key roles, hiring 10+ skilled professionals to drive expansion
Ran social media campaigns to build anticipation before the Tender Bites app launch & Created content strategies that established credibility and trust in local markets
Continuous support for decision-making, scaling strategies, and operational problem-solving & Advisory role in expansion planning to Bhubaneswar, Bargarh, and Sambalpur
Impact & Results
- Brand Transformation – Saraas Group now has a strong corporate identity and digital presence
- Tender Bites App Launch – Successfully launched with growing week-on-week customer orders
- HR Structuring – Cut hiring delays by 60% with structured HR policies
- Market Visibility – Boosted social media reach by 4x in 90 days
- Expansion-Ready – Equipped with branding, tech, and HR foundations to scale into new cities and Reduced operational costs by ~20% through better digital workflows
“Working with UnderGrads Media helped us redefine our brand presence and streamline our digital and recruitment efforts. Their dedication and timely execution made a significant difference to our public perception.”
Conclusion:
The Saraas Group case study reflects UnderGrads Media’s holistic approach, not just consulting but executing across multiple domains. By combining branding, technology, HR, and marketing, we transformed a traditional poultry business into a structured, modern, and digitally empowered brand. Today, Saraas Group and Tender Bites continue to partner with UnderGrads Media as their go-to marketing, tech, and growth partner, confidently scaling into new markets.